New Markets Require New Business Model- A Prepaid TV Solution that Taps Into New Markets and Provides Additional Revenue Streams
Pay-TV operators have traditionally employed post-paid subscriber models to provide a stable revenue base, but in many countries large market segments still remain substantially untapped. Many of these viewers who can’t afford or won’t commit to a monthly subscriber fee will happily pay in advance for their preferred service by event, week, day or even hour. Unlocking revenues in such previously unreachable market sectors is becoming increasing vital for operators seeking to get the best possible return on their content investment.
CHKVIEW offers everything operators need for a rapid, low risk and profitable entry into these new mass markets. This secure and comprehensive outsourced payment service supports a fully flexible range of new pre-paid business models for digital TV, IPTV and mobile environments. Powerful real-time reporting features are also offered to help translate the extra viewer numbers into increased advertising revenues.
(Diagram based on the Bottom of the Pyramid theory by C.K Prahalad)
Flexible Viewer Commitments Require Flexible Cost
To attract these new viewers, operators need to offer a wider range of flexible and easily adaptable package options. CHKVIEW allows the rapid design of new pre-paid product packages to suit any market requirement. Channels or events of any time duration from minutes to months can be offered, comprising single or multiple-use activations, as well as points-based or multi-play offerings. To service viewers with such flexible commitments profitably, the operator’s servicing costs should likewise be similarly flexible. Furthermore, the incremental costs per viewer need to be substantially lower than those currently incurred per contracted subscriber. With CHKVIEW, operators incur no new capital costs or internal overheads and simply pay a minimal cost per activation sold via the outsourced CHKVIEW service.
How Does It Work?
The solution includes both electronic vouchers and a unique range of secure physical scratch voucher formats to suit any package offering and sales channel. Viewers simply purchase a voucher and submit the voucher code to the CHKVIEW service online, via their mobile phone, e-mail or instant message. CHKVIEW integrates seamlessly with the Conditional Access system at the operator to effect the immediate activation of the consumer’s chosen content package on his chosen device.
CHKVIEW also includes a host of special features to help operators grow revenue from pre-paid viewers, including targeted and up-to-date marketing messages returned to them at the time of activation. Instant-win competitions and loyalty reward features can also be used within CHKVIEW to generate additional viewer excitement around new service offerings.
Operators can also monitor activation rates in real-time on a digital dashboard to generate market intelligence on viewer behaviours and patterns, drive up advertising revenues and assist with content fee management.
The diagram above details the process of how the service provides a complete prepaid entitlement and payment solution for pay-TV, IPTV, DVB-H/S/T and satellite communications. This service also provides the operator with unique marketing oppportunities.
Benefits:
- Complete end-to-end outsourced prepaid solution
- No accounts, retailers take the risk!
- Operators can reach large numbers of new viewers quickly by offering new flexible packages
- Lowest cost prepaid solution available
- Very low set-up costs, low operational costs
- Viewers have a choice of several simple, familiar, user-friendly activation processes
- Agile solution development to fit requirements exactly
- Increase market share in previously unreachable markets
- Innovative targeted marketing opportunities
- Accurate viewer information to increase advertising revenues
- Unique co-branding opportunities
- Cost-effective
- Extremely robust, ultra-high volume processing systems
- Rapid implementation possible (as little as 7 weeks from decision!)
For more information on CHKVIEW, please visit www.chkview.com
