Brand Protection
As the risks and consequences of counterfeiting, diversion, piracy and "third-shift" over-production increase globally, Brand Owners need a mature, complete anti-counterfeiting brand protection solution in the face of widespread consumer and supply chain apathy. Most brand protection solutions do not provide incentives that involve the consumer.
CHKBIZ's CHKTAG service for high-value and high-risk products, provides Brand Owners with the ability to communicate with end-consumers and gives these consumers real incentives to participate in brand protection. CHKTAG offers protection simultaneously to Brand Owners and to consumers in one solution. All of this occurs in real-time.
Consumers Can Authenticate Goods Using SMS, Web, Email or IVR (Even At Point of Sale)
Consumers use a webpage, SMS text message, Email, Skype or IVR to submit the unique CHKTAG PIN code that is attached to a particular product. They receive an instant response message verifying whether the product is genuine or not, with a marketing message added onto the end of it. Such marketing messages can be updated in real-time on a by-product and often by-region basis; ensuring that they are always totally current and relevant, regardless of how long the individual product has been on the retail shelf.
Brand Owners can then monitor and analyse all the end-consumer transactions on the real-time dashboard broken down by product, time period and often geographic regions.
The diagram above provides a brief summary of the brand protection solution, which covers the entire supply chain from production to end-consumer while providing real-time operational intelligence for the Brand Owner via an online dashboard. This solution also provides the Brand Owner with unique marketing opportunities through direct interaction with consumers.
Tagging Stock
Each product is given a unique CHKTAG PIN code and the information is electronically captured at a trustworthy control point, such as that of final assembly or manufacture, or in the Brand Owner's central warehouse. CHKTAG's PIN code are totally unique and cannot be predicted since they are not generated by any kind of algorithm. A full range of tagging options are offered, incorporating a choice of advanced security features appropriate to the nature of the products to be protected. The PIN codes can be covered with totally secure scratch panels and/or printed onto cutting-edge holograms that are applied in a wide variety of formats, materials and sizes. These include self-adhesive labels, tags, capsules for bottles and numerous other options.
Consumer Protection
CHKTAG protects the well-being of end-consumers. This solution provides the consumer with the ability to verify whether the high-risk or high-value product they have bought is genuine or not and the thereby re-affirm the consumer's trust in the product. The use of CHKTAG protects the well-being and investment of consumers by protecting them from mistakenly purchasing counterfeit products.
Marketing Opportunities
CHKTAG creates exciting new marketing opportunities for brand owners by providing direct and up-to-date communication to the end-consumer and with this, opportunities for cross-selling, up-selling and re-selling. CHKTAG also provides valuable incentives to consumers, These encourage the active, but not necessarily conscious, participation of the consumers in the process of product verification; thereby supplying valuable intelligence to the Brand Owner. Emphasising these incentives avoids the need for overt brand and consumer protection messages which might have "negative" connotations and protects the reputation of the Brand Owners who are concerned about openly revealing counterfeiting risks to their consumers in the face of competitive pressure. For a more detailed explanation of the incentives of the brand protection solution, please contact us.
Analyse and monitor all transactions in real-time
CHKBIZ's online, real-time dashboard provides Brand Owners with the ability to monitor and analyse transactions as they occur by product, time period and often geographic region. This means that the Brand Owner receives intelligence that will assist them in combating threats to brand equity.
Product status updates and diversion alerts
CHKTAG gives Brand Owners the ability to update the status of stock at various points in the supply chain. For example, during transit the stock can be rendered IN TRANSIT, if stolen, it can be rendered STOLEN etc. If a consumer verifies a product whose status has been set as stolen, the Brand Owner will be able to view this transaction on the online dashboard or be instantly notified by email or SMS alert. In a similar manner, the CHKTAG system can apply Brand Owner-specified business rules to raise instant Product Diversion alerts whenever a particular proportion of a given batch of goods has been verified from the wrong territory. These real-time alerts contain full transaction details, which allow the Brand Owner to rapidly trace both stolen and diverted goods and accurately identify the retailers and wholesales involved.
Integrating with RFID
CHKTAG can integrate seamlessly with these tags to provide complete brand and consumer protection services.
Benefits:
- Fast, efficient, user-friendly incentivised stakeholder participation
- Allows the Brand Owner to gather brand protection intelligence
- CHKTAG PINs are genuinely random and do not utilise algorithms that can be predicted
- Innovative targeted marketing opportunities - direct communication with end-consumers!
- Real-time operational intelligence reports and alerts
- Robust systems ensuring extremely high availability worldwide
- Agile solutions development meaning an exact fit with your company's requirements
- Low-cost deployment possible within weeks of decision
- Requires only minor alterations to production procedures with little or no capital outlay
